Top 5 Beauty Retail Apps in Central America: Q2 2024 Performance

The second quarter of 2024 saw significant activity among the top beauty retail apps in Central America. Here’s a closer look at the performance of SEPHORA, Natura Latam, Oriflame, Avon, and BEAUTY CREATIONS on a unified platform.

SEPHORA

SEPHORA had a dynamic quarter with weekly downloads peaking at 25.7K in late April. Despite a dip in May, downloads rebounded to 19K by the last week of June. Active users fluctuated, starting at 117.6K, dipping to around 98K in early June, and ending strong at 133K.

Natura Latam

Natura Latam demonstrated consistent weekly downloads, maintaining an average between 8.6K and 13.5K. Active users saw a steady climb from 27.6K in early April to a high of 42.2K by mid-June, reflecting growing user engagement.

Oriflame

Oriflame experienced varied download numbers, starting at 5.3K in early April and reaching a peak of 8.6K by the end of the month. Active users rose steadily from 14.4K to 24.3K over the quarter, indicating increased user retention and engagement.

Avon

Avon saw modest download activity, with numbers ranging from 1.7K to 3.5K throughout the quarter. Active users remained stable, starting at 24.5K and peaking at 29.6K in mid-June, showcasing consistent user interaction.

BEAUTY CREATIONS

BEAUTY CREATIONS had a more modest performance in comparison, with weekly downloads fluctuating between 1.5K and 2.8K. Despite the lower download numbers, the app maintained a steady presence in the market.

For more detailed insights and data, visit Sensor Tower.